top of page

Analyzing Truman's Triumph: Reasons for Victory in the 1948 Presidential Election

TITLE

Evaluate the reasons for Truman’s victory in the 1948 presidential election.

ESSAY

Truman’s victory in the 1948 presidential election defied the odds and the predictions of pollsters at the time. Several key factors contributed to his unexpected success in retaining the presidency, despite facing a challenging political landscape.

Firstly, Truman’s policies and initiatives played a significant role in shaping his appeal to Democratic voters. His support for social reforms such as health reform, minimum wage, and federal housing resonated with the progressive wing of the Democratic Party. Additionally, Truman's veto of the Taft-Hartley Bill endeared him to trade unions, a crucial constituency for the Democrats. His modest but notable support for civil rights issues also garnered approval from liberal voters and secured the crucial black vote.

Truman’s strong anti-Communist stance and assertive foreign policy initiatives further bolstered his electoral prospects. By championing the Truman Doctrine and supporting the newly established state of Israel, Truman positioned himself as a steadfast leader in the face of global challenges. This resonated well with conservatives and garnered him support from various quarters.

Moreover, Truman’s strategic approach to campaigning and engaging with voters was pivotal in his victory. Despite initial doubts about his presidential style and the popularity of his opponent, Thomas Dewey, Truman embarked on an energetic campaign, conducting whistle-stop tours across the country. His folksy and direct appeal contrasted with Dewey's perceived cold and aloof demeanor, endearing him to voters and showcasing his relatable personality.

Additionally, Truman’s willingness to challenge the Republican-dominated Congress by presenting a legislative agenda and daring them to oppose it played in his favor. His proactive stance in promoting his policies and warning against the potential threats to the achievements of the New Deal resonated with voters, solidifying his image as a reform-minded leader.

Ultimately, Truman’s victory in the 1948 presidential election can be attributed to a combination of factors, including his policy initiatives, strategic campaigning, personal appeal, and the broader political context of the time. By skillfully navigating these elements, Truman managed to secure a surprising electoral triumph and defy the expectations of many observers.

SUBJECT

HISTORY

PAPER

A LEVEL

NOTES

Evaluate the reasons for Truman’s victory in the 1948 presidential election.

Truman had not had a strong popular following since taking over from Roosevelt in 1945 and opinion polls and the mid-term elections for Congress pointed to a Republican victory in 1948. However, there were elements of his policies that indicated that he could appeal to Democratic voters such as his support of social reforms like health reform, minimum wage and federal housing. He also pleased trade unions by vetoing the Taft-Hartley Bill. His modest support for civil rights gained liberal approval and black votes. Though there was opposition among Southern Democrats in the end this did not prove electorally decisive. Also, his foreign policy gained support. He took a firm and unambiguous anti-Communist line and was seen by conservatives as taking a leadership role in the Truman Doctrine while his support for the new state of Israel in May 1948 won Jewish support. There was some uncertainty about his presidential style and the Republicans had considerable support for their opposition to the high-level state interventions of the New Deal.

Truman had not been a high-profile figure in the Democratic party before becoming Vice President and there was some consideration of offering the 1948 nomination to Eisenhower, then thought to be a Democrat. So, while Truman did have some growing support, the election was still thought in 1948 to be likely to go to Dewey. In 1948 Truman won the support of the more liberal Democrats and took a strong line in actively opposing the Republican-dominated Congress by putting forward a legislative programme and challenging his opponents to defeat it and thus appear to be negative.

His opponent Thomas Dewey was younger and progressive but his personality was seen as somewhat cold and aloof and he lacked the folksy, direct appeal of Truman. When Congress rejected Truman’s legislative reforms in July 1948, he warned the country that the achievements of the New Deal were under threat. Truman showed energy in desegregating the armed forces and ending discrimination in the Civil Service. He could afford to worry less about the South as there was a separate Dixiecrat candidate in Strom Thurmond which split the ‘white south vote’ and focus on winning the black and liberal vote. Truman showed himself an active campaigner undertaking a number of whistle stop tours of the US and showing greater energy than Dewey, whose campaign was more restrained and bland. Dewey seemed rather academic compared with the more down-to-earth style of Truman.

For all that the polls were still predicting a Dewey win on election day but in the event Truman gained 49.5% to Dewey’s 45.1%. The four southern states that went to Thurmond were balanced by greater support from the mid-west and key groups like trade unions, some farming interests, the black vote even though more Americans voted against him than for him. Discussion might be about whether Truman’s personal qualities and his determined campaigning in the face of unfavorable polls and the predictions of defeat together with his reforming policies and strong anti-Communist stance were the key element or whether Dewey and the Republicans were too complacent and misjudged the public mood in resolutely opposing Truman’s plans in Congress. Alternatively, the context of the Cold War and the desire of many Americans to stick with a known figure in what were seen as difficult times might be stressed as well as the residual loyalty of many to the New Deal.

bottom of page