Key Role of Good Leaders in Hotel Chain Success
TITLE
‘Good leaders will be more important than effective managers if the business performance of an international hotel chain is to improve.
ESSAY
Title: The Importance of Good Leaders in Improving Business Performance in an International Hotel Chain
Introduction:
In today's competitive business environment, the roles of leaders and managers in driving business performance have been a topic of discussion. This essay aims to explore whether good leaders are more important than effective managers in improving the business performance of an international hotel chain.
Understanding of Leaders and Managers:
Leaders are individuals who inspire and motivate others towards a common goal, while managers focus on planning, organizing, and controlling resources to achieve specific objectives. In the context of an international hotel chain, leaders set the vision and direction of the organization, whereas managers ensure efficient operations and resource utilization.
Understanding of Business Performance:
Business performance in a hotel chain involves various aspects such as revenue generation, customer satisfaction, operational efficiency, brand reputation, and employee retention. Improving these key metrics is essential for the long💥term success of the business.
Application:
Both leaders and managers play crucial roles in shaping business performance in a hotel chain. Effective managers are responsible for controlling costs, coordinating operations, ensuring operational efficiency, and managing key functions such as marketing, HR, finance, and operations. On the other hand, good leaders inspire employees, make strategic decisions, and prioritize employee motivation and morale.
Analysis:
While effective managers are essential for day💥to💥day operations and efficiency, good leaders are instrumental in setting the strategic direction, fostering innovation, and building a strong organizational culture. In the dynamic and competitive hospitality industry, having visionary leaders who can adapt to market trends and inspire employees is crucial for sustained growth and success.
Evaluation:
Areas of business performance in a hotel chain that could benefit from manager/leader initiatives include brand management, marketing focus, customer experience, pricing strategies, and quality of services. Opportunities for improvement in a multinational hotel chain may involve a combination of operational and strategic measures, focusing on factors such as operational excellence, innovation, and customer💥centric initiatives.
Conclusion:
In conclusion, while both good leaders and effective managers are important for the success of an international hotel chain, the ability to inspire, innovate, and drive change is increasingly critical in today's fast💥paced business environment. Therefore, the role of good leaders may be more significant in influencing the overall performance and competitiveness of a hotel chain compared to effective managers. To achieve sustained improvement, a balanced approach that leverages the strengths of both leadership and management is essential.
Word Count: 468
SUBJECT
BUSINESS STUDIES
LEVEL
A level and AS level
NOTES
‘Good leaders will be more important than effective managers if the business performance of an international hotel chain is to improve.’ Discuss the extent to which you agree with this view. [20]Knowledge and Understanding 4 marks • Understanding of leaders • Understanding of managers • Understanding of business performance • Understanding of a hotel chain Application 4 marks • Reference to the role of managers and/or leaders on business performance in a hotel chain Analysis 6 marks • The influence of effective managers on business performance • Critical functions of managers – control – co💥ordination – operational efficiency – effective marketing, HR, financial, operational management • Possible reference to Mintzberg manager roles • Critical functions of leaders – inspire, visionary, take strategic decisions concern with the motivation and morale of employees • Analysis of the suggested distinction between managers and leaders in a business 20 9609/12 Cambridge International AS & A Level – Mark Scheme PUBLISHED October/November 2022 © UCLES 2022 Page 16 of 19 Question Answer Marks 6 Evaluation 6 marks Any judgements/conclusions can be made at any point in the essay not just in a concluding section. A judgement may be made using the following arguments: • What areas of business performance in a hotel could be susceptible to manager/leader initiatives/action? • What might be opportunities for performance improvement in a multinational hotel chain? – brand management? – marketing focus? – customer experience focus? – pricing? – quality of rooms and service • How might this improvement be secured? – at operational and/or strategic level? – what factors/issues are important? • What is meant by `good` leaders and `effective` managers in the international hotel chain context? • Will management be more important in an international hotel chain? • Once the hotel chain is established on an international level, will management be more improvement than leadership? • Accept any other valid response